Alex Pepper, who directed "What Could Go Wrong?" for $80 on the roof of his apartment building in Queens, NY, is one of the top two finalists in the annual Doritos Super Bowl contest. The winner gets $1 million. NEW YORK (CNNMoney)
PepsiCo's "Crash the Super Bowl" contest is over and the grand prize winner is ... Scott Zabielski, a director and producer from Los Angeles.
Zabielski, who directed the 30-second Doritos spot "Middle Seat," just won $1 million and a one-year job at Universal Pictures providing creative input for movies like "Pitch Perfect 2."
He captured an audience of about 100 million for his winning commercial, which PepsiCo (PEP), owner of the Doritos brand, aired during the Super Bowl on Sunday evening. Zabielski's ad was created on a $2,000 budget.
This year's Super Bowl commercials ran with the theme of babies and attractive women, and "Middle Seat" was no exception. It did not, however, feature a puppy or any other cozy pet, like many of the other ads.
Zabielski is a director and executive producer of Tosh.O on Comedy Central.
Canadian Graham Talbot won the second place prize of $50,000 for his spot, "When Pigs Fly," which also aired during the big game.
Nearly 4,900 contestants participated in this year's Doritos contest, submitting 30-second Super Bowl spots to vie for the $1 million grand prize.
Related: Doritos contestant wins $25,000 from spot with $80 budget
Elizabeth Banks, director of "Pitch Perfect 2," was one of the judges in narrowing down the pool of contestants for "Crash the Super Bowl." She was also in the private suite with the 10 finalists at the University of Phoenix Stadium watching the New England Patriots beat the Seattle Seahawks.
"There's going to be a lot of nerves, I think, to know that at any moment someone could win $1 million and a job at Universal," said finalist Alex Pepper, in an interview with CNNMoney last month. "I mean, that's incredible. So I don't think I'm going to be paying attention to the football at all."
The eight finalists who didn't make it to the two top are still getting the base prize of $25,000 each, and were flown to the Super Bowl and hosted by PepsiCo.
Pepper, a dancer and actor from Queens, NY, directed a spot called "What Could Go Wrong?" So even though he didn't get one of the top prizes, he does take home $25,000 for a spot that cost him $80 to shoot.
PepsiCo said that fans voted on the grand prize winner, while the company selected the second place winner.
Related: Ax-wielding Danny Trejo plays Marcia Brady in Snickers spot
Related: Super Bowl ads from 2015
First Published: February 2, 2015: 7:24 AM ET
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