Iconic U.S. appliance brand goes Swedish

Written By limadu on Senin, 08 September 2014 | 05.32

NEW YORK (CNNMoney)

General Electric (GE) is selling its century-old appliance business to Electrolux for $3.3 billion.

The GE name will not be going away from the line of refrigerators, stoves and dishwashers that were a major way most Americans knew the GE name. Electrolux (ELUXY) is buying the rights to continue to use the GE brand.

GE has been in the appliance business since 1905 when it introduced the first electric toaster.

But the GE's sale is part of its longer-term strategy to focus on higher margin industrial businesses, such as jet engines, power turbines and railroad locomotives.

"This transaction is consistent with our strategy to be the world's best infrastructure and technology company," said GE CEO Jeff Immelt.

GE's appliance business had revenue last year of $5.7 billion, and has about 12,000 employees. But that revenue represented only about 4% of GE's overall sales and an even smaller percentage of its profit.

First Published: September 8, 2014: 7:02 AM ET


Anda sedang membaca artikel tentang

Iconic U.S. appliance brand goes Swedish

Dengan url

https://ponselkuirit.blogspot.com/2014/09/iconic-us-appliance-brand-goes-swedish.html

Anda boleh menyebar luaskannya atau mengcopy paste-nya

Iconic U.S. appliance brand goes Swedish

namun jangan lupa untuk meletakkan link

Iconic U.S. appliance brand goes Swedish

sebagai sumbernya

0 komentar:

Posting Komentar

techieblogger.com Techie Blogger Techie Blogger